Marketing & Communications

Comprehensive Marketing & Communications Support

United Urology Group’s Marketing & Communications team provides comprehensive marketing and communications support to affiliates to help their practice grow, elevate the brand, and manage its reputation. Marketing & Communications plans, organizes, and manages all marketing functions to achieve each affiliate’s objectives of growth, profitability, and visibility in concert with a consistent marketing message and position.

Our comprehensive marketing capabilities include:

• Development of a strong brand, image, and reputation in the marketplace.
• Creation and execution of marketing strategies and programs to help drive new patients and secure/expand market share.
• Development and execution of multi-channel marketing campaigns and content to drive new business and strengthen patient and community relationships.
• Development of specific marketing programs for new programs, treatments, physicians and offices.
• Evaluation and improvement of the patient experience through reputation management and patient surveys.
• Development of internal communications programs.

Field Marketing

United Urology Group’s dedicated physician liaisons help drive patient volume through relationship building with referring physicians throughout the community. Our physician liaisons work to:

• Market to new and existing referral sources.
• Serve as point of contact with referring physicians
• Increase referrals for specific service lines.
• Evaluate and implement market opportunities.
• Analyze data to enhance growth.